Use case product description

Use Case: Product descriptions

Product descriptions are the backbone of gaining conversion for your product range. Most of the people are well versed in buying online and are in dire need of information that speeds up their decision process. Also, your SEO rankings greatly benefit from having meaningful content on your product and category pages. Our E-commerce example project sets a humble baseline to achieve that. We highly recommend to add your individual spin to achieve these benefits:

  • Informing an audience with information regarding a product that weather at their location
  • Helping people decide on what product is best for them, based on cross-examining and comparing your whole product range.
  • Provide your whole product range with fresh, regularly updated content.

For that purpose we created a training that generates product descriptions which not only consists of feature information but also includes an assessment how the product is situated in regard of products of the same type.

1. The Data

   {
    "2G": "850, 900, 1.800, 1.900 MHz",
    "3G": "850, 900, 1.700, 1.900, 2.100 MHz",
    "GPS": "yes",
    "NFC": "yes",
    "RAM": "4.000 MB",
    "ppi": "458 ppi",
    "uid": "7",
    "WiFi": "yes",
    "name": "Apple iPhone Xs",
    "Camera": "dual",
    "Weight": "177 grams",
    "LTE_FDD": "1,2,3,4,5,7,8,12,13,14,17,18,19,20,25,26,29,30,32,66,71",
    "LTE_TDD": "34,38,39,40,41,46",
    "SIM_card": "dual-SIM (eSIM + Nano)",
    "Bluetooth": "5.0",
    "Processor": "Hexa Core",
    "Talk_time": "20 h",
    "Dimensions": "71 mm x 144 mm x 8 mm",
    "Protection": "IP68",
    "Resolution": "Super Retina HD (2436x1125 Pixel)",
    "Main_camera": "12 megapixel",
    "Slow_motion": "24 fps, 30 fps oder 60 fps",
    "Digital_zoom": "up to 10x",
    "Display_size": "14,7 cm (5,8\")",
    "Display_type": "OLED",
    "Front_camera": "7 megapixel",
    "Optical_zoom": "2x",
    "product_type": "smartphone",
    "Fast_charging": "yes",
    "Warranty_years": "1",
    "4G_LTE_Advanced": "yes",
    "Battery_feature": "built-in",
    "Face_recognition": "yes",
    "Internal_storage": "256 GB",
    "Special_features": "All-Screen-Display",
    "Video_resolution": "4K UHD (3840x2160 Pixel)",
    "Charger_connector": "Lightning Connector",
    "Main_camera_flash": "4x LED True Tone Synchronous Flash",
    "Operating__system": "iOS 12",
    "Wireless_charging": "yes",
    "Multi_touch_display": "yes",
    "Optical_image_stabilization": "yes",
    "Front_camera_video_resolution": "FHD (1920x1080 Pixel)"
    }

Hint:
Not all data fields were utilized in the making of the current example ruleset. There is still a lot of potential in the data model to add more information.

2. The Training Ruleset

3. Results

Both of the following variants come from the same ruleset:

Variant 1:

Smartphone Apple iPhone Xs

The Apple iPhone Xs will convince you with special features, an appealing look, the very popular operating system iOS and a high level of waterproof technology. The Apple iPhone Xs features a 5,8-inch OLED display with a Super Retina HD (2436x1125 Pixel) resolution and offers a very sharp image and rich and vibrant colors. The smartphone is big in size due to the 71 mm x 144 mm x 8 mm dimensions and the weight of 177 grams. The large screen provides a greater view for your videos, photos and favourite books. To avoid unauthorized access, the smartphone is equipped with biometric unlocking methods: the Apple iPhone Xs recognizes you by your face. Don’t let the rain or some water drops damage your phone. It has the IP68 protection class and is therefore dust- and waterproof. Take good pictures with the dual 12 megapixel camera. You can also record 4K UHD (3840x2160 Pixel) videos. The camera has a 4x LED True Tone Synchronous Flash and a 2x optical zoom. The 7 megapixel front camera is perfect for nice selfies and video chats. The Apple iPhone Xs runs the iOS 12 operating system from Apple. It is available with an extensive 256 GB of internal storage - ideal for storing all your music, photos, games and more. The Hexa Core-processor ensures a good performance for everyday tasks. Using fast charging the battery can be brought up to 100% very quickly. The model is suitable for frequent travelers who need dual-SIM (eSIM + Nano) support for network connections abroad.

Samsung Galaxy A50 at a glance:

  • 5,8 inch Super Retina HD (2436x1125 Pixel) OLED display
  • 256 GB storage
  • Hexa Core processor
  • iOS 12 operating system
  • Dual 12 megapixel main camera
  • 7 megapixel front camera
  • Dimensions: 71 mm x 144 mm x 8 mm
  • Weight: 177 grams
  • Dual-SIM (eSIM + Nano) SIM card
  • IP68 protection class

Variant 2:

Smartphone Apple iPhone Xs

The very popular operating system iOS, a high level of waterproof technology, a big screen and an appealing look will convince you on the Apple iPhone Xs.

Deep Black Colors and Rich Contrast with OLED

The Apple iPhone Xs has a 5,8-inch OLED display with a Super Retina HD (2436x1125 Pixel) resolution and offers a very sharp image and rich and vibrant colors.

Big in size phone

The dimensions of this big smartphone are 71 mm x 144 mm x 8 mm and it weights 177 grams. Streaming videos, playing games or viewing photos will be no problem thanks to its large screen.

Secure unlocking

You don’t need to remember passwords and type them in for a long time: unlock the phone using the Face Recognition.

More protection

Don’t let the rain or some water drops damage your phone. With the IP68 protection class it is save to take into water up to 5ft.

Front and main cameras available

Take nice pictures with the dual 12 megapixel camera. You can also record 4K UHD (3840x2160 Pixel) videos. The camera has a 4x LED True Tone Synchronous Flash and a 2x optical zoom. Enjoy nice selfies and video chats with a 20-megapixel front camera.

Great user experience with iOS

The Apple iPhone Xs runs the iOS 12 operating system from Apple. It has an extensive 256 GB internal storage giving you plenty of space for all your music, photos and games. The Hexa Core-processor ensures a good performance for everyday tasks. You can get power for the phone in a very short time using fast charging.

No need to keep switching the SIM cards

One of the good things about this model is that it has a dual-SIM (eSIM + Nano) functionality and supports two SIM cards.